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Display Ad Networks

7 Best Display Ad Networks in 2023

By Alex • Updated June 30, 2023

In the ever-evolving digital landscape, display advertising remains a tried-and-true method for businesses to reach their target audience. With the right strategy, businesses can effectively use display ads to boost brand awareness, drive website traffic, and increase conversions. However, the key to a successful display advertising campaign lies in selecting the right ad network.

Ad networks play a crucial role in connecting advertisers with publishers, providing the necessary tools and platforms for effective ad placement. But with an array of options available, how do you choose the best display ad network for your business? In this comprehensive guide, we'll delve into the top seven display ad networks you should consider for 2023.

Let's get started!

Best Display Ad Networks

  1. Google AdSense
  2. Ezoic
  3. Mediavine
  4. PropellerAds
  5. Raptive
  6. AdPushup
  7. Monumetric

What Makes a Great Display Ad Network?

Before diving into our top picks, let's first understand what sets a great display ad network apart from the rest. Here are some key elements:

  • Wide Reach: A great ad network should have a wide reach, providing access to numerous potential publishers and websites. This ensures your ads have the best chance of reaching your target audience.
  • Targeting Options: The ability to target your ads based on specific demographics, interests, behaviors, and geographical locations can significantly improve the effectiveness of your campaign.
  • Ad Formats: A variety of ad formats (e.g., banners, video, native ads) allows for more flexibility and creativity in your advertising strategy.
  • Reporting and Analytics: Comprehensive reporting and analytics are crucial for monitoring the performance of your ads and making necessary adjustments for optimization.
  • Customer Support: A responsive and knowledgeable customer support team can be invaluable, especially when you run into issues or need guidance.

1. Google AdSense

Google AdSense is arguably one of the most popular and widely used ad networks in the world. A product of the internet giant Google, AdSense offers a broad range of ad types, including text, image, video, and rich media ads. It is known for its vast reach and the ability to serve ads that are highly relevant to your audience, thanks to Google's advanced targeting capabilities.

Key Features:

  • Global Reach: With millions of websites and apps in its network, Google AdSense offers unparalleled reach.
  • Contextual Targeting: AdSense uses contextual targeting technology to display ads that are relevant to your website's content and your users' interests.
  • Variety of Ad Formats: AdSense supports a wide range of ad formats, allowing for versatile and creative ad strategies.
  • Performance Reports: AdSense provides detailed reports on ad performance, giving you valuable insights for optimization.

Our Take:

Google AdSense is a solid choice for businesses of all sizes due to its extensive reach and sophisticated targeting capabilities. However, it's essential to note that Google has strict rules and guidelines for publishers, so you'll need to ensure your website complies to avoid any issues.

2. Ezoic

Ezoic is an AI-driven platform that prides itself on optimizing ads for better user experience and revenue. As a Google Certified Publishing Partner, Ezoic provides a comprehensive suite of tools that allow publishers to test ad locations, sizes, and types to identify the most effective combinations.

Key Features:

  • AI-Driven Optimization: Ezoic's machine learning technology optimizes ad placements based on user behavior and website layout.
  • Multivariate Testing: With Ezoic, you can test different ad combinations to find the ones that deliver the best performance.
  • Balanced User Experience: Ezoic aims to balance ad revenue with user experience, helping to maintain user engagement and site speed.
  • Detailed Analytics: Ezoic provides in-depth analytics, giving you insights into how your ads are performing and where improvements can be made.

Our Take:

Ezoic is an excellent choice for publishers who want to leverage the power of AI for ad optimization. Its focus on balancing user experience with revenue generation makes it a smart choice for businesses that value their users' on-site experience.

3. Mediavine

Mediavine is a full-service ad management company known for its strong emphasis on user experience and site speed. With a focus on higher-paying niches like lifestyle, travel, and food, Mediavine offers a suite of tools for optimizing ad placements and revenue.

Key Features:

  • Full-Service Ad Management: Mediavine handles all aspects of ad management, including setup, optimization, and troubleshooting.
  • User-Centric Approach: Mediavine prioritizes user experience and site speed, helping to maintain user engagement while maximizing ad revenue.
  • High-Quality Ads: Mediavine is known for its high-quality ads, which can lead to better click-through rates and higher revenue.
  • Detailed Reporting: Mediavine provides detailed reporting, allowing you to track your ad performance and make informed decisions.

Our Take:

Mediavine is an ideal choice for bloggers and publishers in higher-paying niches. Its commitment to user experience and high-quality ads can lead to better engagement and higher revenue. However, it's worth noting that Mediavine has a minimum traffic requirement, which may not be suitable for smaller or newer websites.

4. PropellerAds

PropellerAds is a global ad network offering a variety of ad formats, including banners, native ads, interstitials, and push notifications. With a focus on monetizing internet traffic, PropellerAds uses advanced targeting and optimization features to maximize ad performance and revenue.

Key Features:

  • Wide Range of Ad Formats: PropellerAds offers a variety of ad formats, giving you the flexibility to choose the ones that best suit your website and audience.
  • Advanced Targeting: PropellerAds uses advanced targeting features to deliver ads to the right audience at the right time.
  • Real-Time Reporting: PropellerAds provides real-time reporting, allowing you to monitor your ad performance and make timely adjustments.

Our Take:

PropellerAds is a great choice for publishers looking for a wide range of ad formats and advanced targeting features. Its real-time reporting feature is a standout, providing valuable insights that can help optimize your ad strategy.

5. Raptive

Raptive is a display ad network that places a strong emphasis on user experience and ad relevance. It offers a variety of ad formats and uses advanced AI technology to ensure that ads are displayed to the most relevant audiences.

Key Features:

  • AI-Powered Ad Serving: Raptive uses AI technology to deliver the most relevant ads to your audience, improving user experience and boosting ad performance.
  • Variety of Ad Formats: Raptive offers a wide range of ad formats, including banners, interstitials, and video.
  • User-Friendly Platform: Raptive's platform is easy to use, making it a great choice for publishers of all sizes and levels of experience.

Our Take:

Raptive is an excellent choice for publishers looking for a user-friendly platform with advanced ad serving capabilities. Its AI-powered ad serving can help to improve user experience and ad performance.

6. AdPushup

AdPushup is a revenue optimization platform that provides advanced A/B testing and layout optimization features. It uses machine learning algorithms to continuously optimize ad placements for the best user experience and revenue outcomes.

Key Features:

  • A/B Testing: AdPushup's A/B testing feature allows you to test different ad placements and layouts to find the most effective combinations.
  • Layout Optimization: AdPushup uses machine learning algorithms to continuously optimize your ad layouts for the best user experience and revenue outcomes.
  • Demand Partnerships: AdPushup has partnerships with multiple demand partners to ensure high fill rates and competitive CPMs.

Our Take:

AdPushup is a strong choice for publishers looking to optimize their ad revenue through advanced testing and optimization features. Its demand partnerships also ensure high fill rates and competitive CPMs.

7. Monumetric

Monumetric is a full-service ad revenue partner that provides innovative ad technology and strategic ad placements. It uses predictive analytics to optimize ad performance and maximize revenue.

Key Features:

  • Predictive Analytics: Monumetric uses predictive analytics to optimize ad performance and maximize revenue.
  • Strategic Ad Placements: Monumetric provides strategic ad placements to ensure ads are displayed in the most effective locations on your website.
  • Full-Service Ad Management: Monumetric handles all aspects of ad management, from setup and optimization to troubleshooting and support.

Our Take:

Monumetric is a great choice for publishers looking for a full-service ad revenue partner. Its use of predictive analytics and strategic ad placements can help to optimize ad performance and maximize revenue.

Frequently Asked Questions

What Is a Display Ad Network?

A display ad network is a platform that connects advertisers who want to run display ads with publishers who have space on their websites to host those ads. These networks simplify the process of buying and selling ad space, making it easier for businesses to reach their target audience.

How Do I Choose the Best Display Ad Network?

Choosing the best display ad network depends on your specific needs and goals. Consider factors such as the network's reach, targeting options, ad formats, reporting and analytics capabilities, and customer support. You should also consider the network's payout terms and whether it aligns with your traffic levels and revenue goals.

Can I Use Multiple Ad Networks?

Yes, using multiple ad networks can help to maximize your ad revenue and reach a wider audience. However, managing multiple ad networks can be complex and time-consuming. Some ad networks also have exclusivity clauses that prohibit the use of other networks.

Can I Make Money Through Display Ad Networks?

Yes, publishers can make money through display ad networks by hosting ads on their websites. Advertisers pay to display their ads, and publishers earn revenue when users view or click on those ads.

Conclusion: Choosing the Best Display Ad Networks

The display ad networks mentioned above are some of the best in the industry, each offering unique features and benefits. Your choice ultimately depends on your specific needs and goals.

Consider factors such as the network's reach, targeting options, available ad formats, reporting and analytics capabilities, and customer support when making your decision. Remember, choosing the right display ad network can significantly impact your ad revenue and overall business growth.

Whether you're a seasoned pro or just starting, the world of display advertising has something to offer everyone. With the right network and strategy, you can boost your brand awareness, drive website traffic, and significantly increase your conversions. Happy advertising!

All Display Ad Networks